.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in venture capital each year, have increased virtually $360 thousand up until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation is because of market concentration, increased regulatory pressures, and also economic uncertainties.ADWEEK talked with 5 VCs that remain to invest in adtech providers, in spite of these obstacles, concerning what they are actually trying to find and what they stay away from. Probably unsurprisingly, these investors are actually targeting opportunities in privacy-focused innovations and industry-specific locations such as connected TV.